Executive Team

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Gregg Murset


Gregg is a Certified Financial Planner and consultant who has become a leading advocate for sound parenting, child accountability, and financial literacy. As a father of six, it was his idea to throw away the family paper chore chart and piggy bank to find a way to combine the chore chart with the technology his kids were using. For more than 20 years, Gregg has led a very successful personal insurance and financial services practice. A graduate of Arizona State University with a degree in finance, he has also earned multiple professional designations in his industry including CFP® – Certified Financial Planner, ChFC- Chartered Financial Consultant, CLU- Chartered Life Underwriter and REBC- Registered Employee Benefits Consultant.

In 2014, he was named Chairman of 2014 “Smart Money Week” for the state of Arizona, as well as, the National Financial Educators Council Financial Education Instructor of the Year. A firm believer that financial education should be a priority in our schools, Gregg has conducted hundreds of media interviews pushing inclusion or parental involvement. Gregg also isn’t afraid to promote change through his actions. In 2014 Gregg took his family on a pair of RV trips where they traveled nearly 10,000 miles in 31 days. Along the way the Murset family performed normal household chores for families in need and organizations requesting volunteers. Gregg is considered a pillar of his Arizona community and is regularly attending his kids sporting events or taking them on weekend camping trips.

Mike Prusinski


As a father of three, Mike has learned how to juggle all life has to offer. For more than 30 years he has been involved in public relations, marketing, and strategic business decisions for some of the most successful college & professional sport organizations, as well as corporate America. Always thinking “big picture”, Mike loves to get his hands dirty and take on new challenges. He joined BusyKid in 2013 after seven years as the Senior Vice President of Corporate Communications for LifeLock. During his tenure, he helped transform the identity theft protection company into one of the fastest growing companies in the U.S., for which he was honored with an International Business Award. Prior to LifeLock, he spent several years working with NASCAR, the PGA TOUR, and university athletic programs in Kentucky, Kansas, Colorado, and Oklahoma. It’s his diverse background and unique way of seeing the complete playing field that helps drive his passion for building winning teams, playing fair and setting a game plan to outscore the opposition.

Crystal Taggart


Crystal Taggart is a technologist and entrepreneur with over 20 years of technology experience ranging from startups to Fortune 500 companies. Over that time, Crystal has worked in roles ranging from development to product management to leadership positions. She holds an MBA from the University of Arizona and a BSA in Global Business from ASU and has the unique ability to translate geek to business. She’s never done the same job any year of her career and loves the constant change and challenges that leading technology projects provides. In her spare time, she is currently focused on deep learning technologies and how these new technologies can transform the way that businesses interact with their customers and drive new and deeper relationships. As a member of the YesPHX community, she advises new startups on technology strategy, staffing strategies, and go to market strategies. As a woman technologist, she is an active member of the Women in Technology movement and is also the only woman in Arizona who is a 3rd generation female technologist with both her mother and grandmother working in technology roles going back to mainframes and punch cards.
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