Gen Alpha Is Growing Up With Money Apps but Without Money Skills
BusyKid & Zogo† Are Trying to Fix That.
Press Release
Gen Alpha Is Growing Up With Money Apps but Without Money Skills
BusyKid and Zogo Are Trying to Fix That
Two fintech leaders unite to bridge the gap between financial education and real-world money management for the next generation
Financial Literacy Is Broken
Learning and real-world action have always been disconnected. This partnership finally brings them together.
Learning
Powered by Zogo
Gamified, bite-sized financial lessons approved by Certified Financial Planners. Badges, streaks, and rewards
keep kids engaged.
Doing
Powered by BusyKid
Real chores, real allowance, real spending decisions. Kids earn, save, share, spend, and invest.
"Learn it, then live it."
When kids understand why saving matters, and then actually
do it with their own money, the lesson sticks for life.
BusyKid and Zogo Partner to Close the Financial Literacy Gap for Gen Alpha
BusyKid, the award-winning family finance app that teaches kids real-world money management through chores, allowance, save and invest, and Zogo, the leading gamified financial education platform trusted by 200+ financial institutions, today announced a strategic partnership to deliver a unified "learn and do" experience for Gen Alpha.
The partnership integrates Zogo's CFP-approved, gamified lessons directly into the BusyKid ecosystem, enabling kids to learn core financial concepts — budgeting, saving, investing, and credit — and immediately apply those lessons with real money through BusyKid's money management system for kids, that actually teaches them how to manage money!.
“Kids don't need another lesson about compound interest. They need to see their own savings grow. That's what this partnership delivers — the ‘aha’ moment where knowledge becomes behavior.”
— Gregg Murset, CEO & Founder, BusyKid
According to a 2025 study by the National Endowment for Financial Education, fewer than 25% of young adults feel confident about their personal finances. Meanwhile, Gen Alpha — the first generation born entirely in the smartphone era — is interacting with digital wallets, payment apps, and online commerce before they turn 10.
By combining Zogo's education engine with BusyKid's transactional platform, the partnership aims to build financial habits during the critical developmental window where attitudes about money are first formed.
Financial literacy shouldn't stop at a quiz score. When kids can take what they've learned and put it into practice — earning, saving, and making real financial decisions — that's when education becomes transformation.
The integration will be available to BusyKid's family users and to financial institution partners seeking to engage younger demographics and their households.
About BusyKid
BusyKid is an award-winning family finance app that gives parents the tools to teach kids about earning, saving, sharing, spending, and investing — with real money. Founded by Gregg Murset, a CFP® with six kids, BusyKid now serves families and financial institutions nationwide.
About Zogo
Zogo is a gamified financial education platform helping 200+ U.S. financial institutions teach literacy through short, interactive lessons and rewards. Seamlessly integrated or standalone, Zogo turns education into action, empowering the next generation to take control of their financial future.
Key Takeaways
What this partnership means for families and financial institutions.
Connects Learning with Action
Financial concepts aren't abstract anymore — kids learn a skill, then practice it with real money.
Engages Gen Alpha Earlier
Reaches the first digitally-native generation during the critical window when money habits form.
Builds Household Relationships
Financial institutions gain access to entire families, not just individual account holders.
Creates Long-Term Financial Behavior
Evidence-based education paired with hands-on practice builds habits that last into adulthood.
For Financial Institutions
Key Takeaways
Early engagement wins. Financial institutions that connect with families during childhood don’t just acquire a customer — they earn the trust of an entire household. Kids who grow up banking with your institution become adults who stay.
The BusyKid x Zogo integration brings gamification to financial education — making learning about money fun, rewarding, and tied to real-world action. For partner institutions, it’s a turnkey way to drive engagement, deepen household relationships, and build long-term loyalty.
Early Engagement
Reach families when habits are forming
Household Capture
Win the whole family, not just one account
Long-Term Retention
Customers who grow up with you, stay with you
Ready to Build the Next Generation of Financially Literate Kids?
Whether you’re a financial institution, school,
or potential partner — we’d love to connect.